Fact-checked by the Prime Rate editorial team
Verdict at a Glance
A variable annuity wins for younger, growth-focused investors with a time horizon of 20-plus years willing to accept market risk for higher potential returns; choose a fixed annuity instead if you need guaranteed principal and income with rates near 4.5% on multi-year contracts and cannot stomach any loss of capital.
What separates a variable annuity from a fixed annuity is who bears the investment risk. A fixed annuity hands the risk to the insurance company, which credits your account at a declared rate and guarantees your principal. A variable annuity puts the risk squarely on you: your money rides in subaccounts that go up and down with the market. U.S. individual annuity sales hit a record $464.1 billion in 2025, according to LIMRA’s final 2025 survey, and the mix of products says a lot about what buyers actually trust.
That trust stems from one factor that swings the choice more than any other: market risk tolerance. If losing even a penny of your original deposit keeps you awake, a fixed annuity’s contractual floor is the answer. If you can ride out down years for the chance of outpacing inflation, a variable annuity’s subaccounts might earn their keep, though the fees can chip away harder than most people realize.
Key Takeaways
- U.S. annuity sales reached a record $464.1 billion in 2025, per LIMRA, with fixed-rate deferred products accounting for $153.2 billion of that total.
- Traditional variable annuity sales totaled just $60.9 billion in 2025, less than half the fixed-rate deferred category, reflecting how many buyers prioritize guarantees over growth potential.
- Variable annuities routinely carry total annual fees of 2.0%–3.0%, meaning a variable annuity earning 6.0% gross nets only about 3.5% after costs, per industry expense disclosures cited by the SEC.
- Multi-year guaranteed annuities (MYGAs) were offering declared rates of 4.5%–5.5% in mid-2025, providing contractual returns with no market risk attached.
- Registered index-linked annuities (RILAs) surpassed traditional variable annuity sales for the first time in 2024, reaching $65.6 billion, signaling a market shift toward products with built-in downside protection.
- Both product types defer taxes on earnings, but all gains are taxed as ordinary income at rates up to 37% at withdrawal, with no access to long-term capital-gains rates, per IRS guidance.
| Attribute | Fixed Annuity | Variable Annuity |
|---|---|---|
| Principal guarantee | Yes, insurer guarantees 100% of your deposit | No, account value fluctuates with subaccount performance |
| Return structure | Declared rate, often 4%–5.5% on multi-year guarantees as of mid‑2025 | Market‑driven; no guaranteed minimum, gross returns can range from –20% to +20%+ annually |
| Ongoing fees | Typically 0% explicit annual fees; costs are embedded in the rate spread | M&E charges 1.00%–1.50%, plus subaccount expenses 0.50%–1.50%, plus rider costs |
| Total expense ratio (typical) | Effectively 0% visible to the client | Often 2.0%–3.0% all‑in, reducing net returns |
| Investment options | None, insurer manages the general account | Dozens of subaccounts including equity, bond, and specialty funds |
| Surrender charge period | Typically 3–10 years, declining schedule | Often 7–10+ years, with higher early penalties |
| Free withdrawal provision | Commonly 10% of account value per year without penalty | Similar, but surrender charges can be steeper on larger contracts |
| Living benefit riders | Income riders available; often guarantee a minimum withdrawal rate for life | GMIB, GMWB, and GLWB riders available, but can cap participation and cost 0.50%–1.25% extra |
| Tax treatment | Tax‑deferred growth; ordinary income on earnings at withdrawal | Tax‑deferred growth; earnings taxed as ordinary income, no capital‑gains rate |
| Best‑fit investor | Conservatives seeking guaranteed income; risk‑averse retirees | Growth‑oriented investors with 15‑year+ horizons who can accept market risk |
What’s the Fundamental Difference Between a Variable Annuity and a Fixed Annuity?
The real gap comes down to who delivers the return. A fixed annuity is an insurance contract that pays a predetermined rate, the insurer’s general account absorbs market swings, so your principal and minimum earnings are contractually locked. A variable annuity, by contrast, is a securities product. Fixed annuities guarantee the rate of return and payout while variable annuities provide no guarantee on returns, exposing your money to stock and bond market fluctuations. That means you can lose a lot, fast, without riders.
Think of a fixed deferred annuity as a super‑charged CD with an insurer’s rating behind it. Multi‑year guaranteed annuities (MYGAs) were offering rates in the 4.5%–5.5% range in mid‑2025. A variable annuity, on the other hand, gives you a menu of subaccounts, often 50 or more, that range from aggressive growth funds to bond portfolios. The upside potential is real, but so is the downside: during the 2008–2009 financial crisis, equity‑heavy variable annuity account values dropped 30%–50%, and without an expensive rider, that loss was permanent.

Which Product Delivers Better Risk‑Adjusted Returns in 2025’s Rate and Market Environment?
For safety‑first investors, fixed annuities currently deliver a clearer risk‑adjusted win. The Federal Reserve’s rate‑hiking cycle pushed Treasury yields to levels that let insurers offer attractive declared rates, and even after the late‑2024 cuts, multi‑year fixed contracts still hover around 4.5% or higher. That’s a contractual return with zero market risk, a rare combination.
Variable annuity net returns are far less certain. Even if the gross return of the underlying subaccounts beats the fixed rate, the fee drag can erase the advantage. With total annual fees often in the 2.0%–3.0% range, a variable annuity needs to earn roughly 6.5% gross just to match a 4.5% fixed rate after costs. The S&P 500’s long‑term annualized return is about 10%, but sequences of weak years early in retirement can devastate a variable annuity’s income base, a sequence‑of‑returns risk that a fixed annuity simply sidesteps.
Total U.S. annuity sales surged to $464.1 billion in 2025, with fixed‑rate deferred annuities alone hitting $153.2 billion, more than double traditional variable annuity sales of $60.9 billion.
That massive tilt toward fixed products isn’t just a rate story; it reflects how many buyers value a guaranteed floor over potential upside they may not capture after fees.
How Do the Fees Stack Up, and What’s the Real Dollar Impact Over Decades?
Fees are where variable annuities bleed relative to fixed annuities. The Texas Department of Insurance notes that fixed annuities offer the lowest financial risk but lower returns, whereas variable annuities carry higher potential returns along with the greatest risk of losing principal. What the regulator’s summary doesn’t explicitly detail is how the product’s expense burden eats into the “higher potential returns” in practice.
A typical variable annuity carries a mortality and expense (M&E) risk charge of 1.25%, plus average subaccount management fees of 0.80%. Add a guaranteed minimum income benefit rider at 0.90%, and you’re at 2.95% of account value every year, regardless of performance. A fixed annuity, by contrast, has no explicit ongoing fee line, the insurer’s spread is baked into the credited rate, and the rate you see is what you get.
Here’s a concrete example. Invest $100,000 for 20 years:
– Fixed annuity at 4.5% annual interest: $100,000 × (1.045)^20 = $241,170.
– Variable annuity with a 6.0% gross market return and 2.5% total fees, netting 3.5%: $100,000 × (1.035)^20 = $198,980.
The fee drag costs $42,190 over two decades, even though the market did okay. That’s the quiet math that often surprises variable annuity owners.

What Are the Real Tax Consequences and Liquidity Constraints?
Both products share a common tax wrapper: earnings grow tax‑deferred, and withdrawals are taxed as ordinary income. But nuances tip the scales. Because variable annuity gains are never eligible for capital‑gains rates, a detail many buyers miss, all the growth you achieve in the subaccounts gets taxed at your marginal income bracket, which is currently as high as 37%. There’s no step‑up in basis at death, either; your heirs inherit the tax bill along with the account.
Fixed annuities have the same tax treatment, but the lower expected return makes the ordinary‑income bite less painful. Plus, if you’re already maximizing tax‑advantaged accounts like an IRA, layering an annuity inside one may be redundant. Check the latest IRA contribution limits for 2026 before you double‑stack deferral that you don’t need.
Liquidity is another real‑world pinch. Both products impose surrender charges if you pull money early, but variable annuity surrender schedules often stretch 7 to 10 years with first‑year penalties as high as 7%–8%. Fixed annuity surrender periods typically run 3 to 10 years, with slightly lower initial penalties. If you might need the cash within a decade, the flexibility of a CD ladder or a high‑yield savings account often beats either annuity, especially once you factor in the 10% IRS penalty on earnings withdrawn before age 59½.
Do the Riders and Optional Benefits Change the Equation Enough?
Riders are where variable annuities attempt to bridge the gap. A guaranteed minimum income benefit (GMIB) or guaranteed lifetime withdrawal benefit (GLWB) can promise a minimum payout, say 5% of a protected benefit base for life, even if the market tanks. That sounds like a compelling hedge, and it partly explains why registered index‑linked annuities (RILAs), which are a hybrid, sold $65.6 billion in 2024 and surpassed traditional variable annuity sales for the first time.
But here’s the catch. These riders usually add 0.50% to 1.25% to the annual fee stack, and they often cap your upside or reset the benefit base only on contract anniversaries. In a deep, protracted bear market, the guarantee may not kick in as cleanly as the illustration suggests because the rider’s benefit base can still erode if withdrawals exceed the rolls‑up rate. Fixed annuity income riders are simpler and typically cheaper, guaranteeing a fixed withdrawal percentage without the subaccount complexity. For the retiree who just needs a predictable monthly check, the fixed rider is often the less expensive path to the same peace of mind.
Where Do Annuities Fit Next to Social Security and Your Portfolio?
An annuity shouldn’t be your entire retirement plan. Fixed annuities slot naturally into the income‑replacement layer, acting much like a private pension that fills the gap between Social Security and essential expenses. Variable annuities, with their equity exposure, belong in the growth layer, but only if the rest of your portfolio is already sufficiently diversified and you’ve already maxed out tax‑deferred vehicles like a Roth or traditional IRA. The mistake is treating a variable annuity as a one‑stop shop, when in reality it’s an expensive wrapper for securities you could hold at a tenth of the cost in a brokerage account.
When a Fixed Annuity Is the Better Choice
A fixed annuity tends to win when certainty outweighs ambition. Here are the conditions where it makes the most sense:
- You are within 10 years of retirement and cannot afford a market downturn that erodes your income base.
- You need a guaranteed monthly payout to cover essential bills, and your risk tolerance is low or nonexistent.
- You expect to withdraw income sooner than 15 years; fixed‑rate MYGAs give you a clear return without market risk.
- You value simplicity: no subaccount selection, no rider decisions, just a stated rate and a guaranteed death benefit.
- You already hold equities elsewhere and are adding this as a bond‑like ballast to a diversified retirement income strategy.
When a Variable Annuity Is the Better Choice
A variable annuity can earn its keep under a specific set of circumstances. It’s the right tool, not a default, when:
- You have a long time horizon of 20+ years and can ride out full market cycles without panic‑selling.
- You’ve maxed out your 401(k) and IRA contributions and need additional tax‑deferred accumulation space.
- You are willing to select low‑fee subaccounts and avoid expensive riders, keeping total annual costs under 1.5%.
- You want a guaranteed lifetime withdrawal rider that lets you stay invested while protecting income, and you understand the cost.
- You anticipate being in a lower tax bracket in retirement, so the ordinary‑income treatment matters less.
| Criterion | Fixed Annuity Rating | Variable Annuity Rating |
|---|---|---|
| Principal safety | 5 / 5, Full guarantee | 1 / 5, Subject to market losses |
| Return potential | 3 / 5, Capped by declared rate | 4 / 5, Stock‑market upside possible |
| Cost efficiency | 5 / 5, No explicit fees | 2 / 5–2%–3% typical all‑in |
| Flexibility / liquidity | 3 / 5, Surrender charges, free withdrawals | 2 / 5, Longer surrender, higher penalties |
| Income guarantee simplicity | 4 / 5, Straightforward riders | 3 / 5, Complex, costly riders |
| Overall winner for most conservative retirees | Fixed Annuity |
As FINRA explains in its investor guidance on annuities, fixed annuities guarantee the rate of return and payout while variable annuities provide no guarantee on returns and expose investors to market fluctuations. That distinction shapes every tradeoff covered in this article.

Frequently Asked Questions
Can you lose money in a fixed annuity?
No. The insurance company guarantees your principal and the declared interest rate, provided you hold the contract within its terms. The only way to lose is if the insurer itself fails and the guaranty association protection is exceeded, which is rare.
Are variable annuity fees really that much higher than fixed annuity costs?
Yes. A variable annuity can easily carry 2%–3% in annual charges, while a fixed annuity typically has no explicit ongoing fees, the cost is embedded in the interest rate. This difference can shave tens of thousands off your accumulation over decades.
Is a variable annuity a good investment for someone in their 30s?
Rarely. A 30‑year‑old has a long horizon, but the high fees and ordinary‑income tax treatment make a low‑cost taxable brokerage or Roth IRA far more efficient. A variable annuity might make sense only if they’ve already maxed out all other retirement accounts and need extra tax deferral with no near‑term withdrawal plans.
How are variable annuity withdrawals taxed?
Earnings come out first and are taxed as ordinary income, not at long‑term capital‑gains rates. Once all earnings have been withdrawn, return‑of‑basis amounts are tax‑free. The 10% early‑withdrawal penalty on earnings also applies before age 59½.
What is the minimum guaranteed rate on a fixed annuity today?
Minimum guaranteed rates are typically 1%–3%, but current declared rates on multi‑year contracts hover around 4.5%–5.5% as of mid‑2025. The minimum applies if the insurer ever resets the rate after the initial guarantee period.
Do variable annuities have death benefit guarantees?
Many variable annuities include a standard death benefit that pays the greater of account value or total contributions, minus withdrawals. Enhanced death‑benefit riders can lock in gains, but they add 0.20%–0.50% in annual costs.
Can I roll my 401(k) into a variable annuity?
Yes, but it’s often a poor idea. Rolling pre‑tax money into a variable annuity adds a layer of insurance charges inside an already tax‑deferred wrapper. You’re paying for tax deferral you already have, and the IRS still taxes eventual withdrawals as ordinary income.
Which is better for a 70‑year‑old: fixed or variable annuity?
A fixed annuity almost always fits a 70‑year‑old better because principal protection and guaranteed income become paramount near or in retirement. A variable annuity adds sequence‑of‑returns risk that can permanently impair the income stream.
What is a fixed indexed annuity, and is it the same as a variable annuity?
No. A fixed indexed annuity credits interest based on an equity index’s performance but with a floor, usually 0%, so you don’t lose principal if the index drops. Variable annuities have no such floor; your account value directly tracks the subaccounts.
Should I buy an annuity inside my Roth IRA?
Usually not. Roth IRAs already provide tax‑free growth, so the annuity’s tax deferral adds no value while imposing extra costs. The only exception might be a longevity annuity inside a Roth to create a tax‑free income stream later in life, and even that is niche.
Sources
- LIMRA, Final U.S. Retail Annuity Sales Set New Sales High Totaling $464.1 Billion in 2025
- LIMRA, 2024 Retail Annuity Sales Grow 12% to a Record $434.1 Billion
- FINRA, Annuities
- FINRA, Complicated Risks and Rewards of Indexed Annuities
- Texas Department of Insurance, Annuities Guide
- California Department of Insurance, Senior Annuities Guide
- IRS, Tax on Early Distributions
- SEC, Variable Annuities: What You Should Know
- LIMRA, Traditional Variable Annuity Sales 2024
- FRED, 30-Year Fixed Mortgage Rate, June 2025






